Privacy Policy

1. Who We Are

Elite Shine (“we”, “us”, “our”) is a mobile car valeting service operating in Leicester and the surrounding area. We work at our customers’ homes and workplaces and do not operate from premises open to the public, so the way to reach us is by email:

We are the data controller responsible for the personal information collected through this website and our online booking system. This policy explains what data we collect, why we collect it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

2. What Personal Data We Collect

When you make a booking (without an account)

• Full name
• Email address
• Phone number
• Booking details: date, time, services selected, duration, and price
• The address where you would like the valet carried out, together with any access notes you choose to add (for example parking instructions, a gate code, or where the outside tap is). We are a mobile service, so we cannot carry out the booking without this.
• Payment reference - we store the Stripe Payment Intent ID to link your booking to a completed payment. Your card details are entered directly into Stripe’s secure form and are never seen or stored by us.

When you create an account (optional)

• First and last name
• Email address
• Phone number
• Date of birth (optional)
• Password - stored as a one-way cryptographic hash; we cannot read your password

Creating an account is optional. You can book as a guest without registering. If you do register, your bookings are linked to your account so you can view your booking history.

Automatically collected information

Like most websites, our hosting provider may log standard server access data (IP address, browser type, pages visited, timestamps). This is used solely for security monitoring and is not used to identify you personally.

3. How We Use Your Data

We do not use your data for marketing, advertising, or profiling. We do not sell your data to third parties.

4. Third Parties We Share Data With

We share your data only to the extent necessary to deliver the booking service. The following third-party processors handle your data on our behalf under data processing agreements:

Stripe (payment processing)

Stripe, Inc. processes payments on our behalf. When you pay, your card details are submitted directly to Stripe’s secure servers. We receive only a payment reference ID and confirmation of success. We attach the booking’s service address to the payment so that a payment can be traced back to the job it paid for. Stripe may store your name, email, service address, and payment method for fraud prevention and regulatory compliance.

Stripe is certified to PCI DSS Level 1, the highest level of payment card security. Stripe operates globally, including the USA; transfers outside the UK are protected by Stripe’s use of Standard Contractual Clauses approved by the UK ICO.

Stripe’s privacy policy: stripe.com/gb/privacy

SendGrid by Twilio (email delivery)

We use SendGrid to deliver your booking confirmation email. We share your name, email address, and the service address and access notes shown in that email with SendGrid solely for this purpose. SendGrid operates servers in the USA; transfers are protected by Standard Contractual Clauses.

SendGrid’s privacy policy: twilio.com/en-us/legal/privacy

We do not share your data with any other third parties, including advertisers, analytics platforms, or data brokers.

5. How Long We Keep Your Data

When personal data is no longer required, it is deleted or irreversibly anonymised. Our system supports GDPR erasure requests: upon deletion your personal details are removed from booking records while the anonymised financial record is retained for legal compliance.

6. Your Rights

Under UK GDPR you have the following rights in relation to your personal data:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can ask us to correct inaccurate data.
• Right to erasure — you can ask us to delete your personal data where there is no overriding legal reason to retain it.
• Right to restriction — you can ask us to pause processing your data in certain circumstances.
• Right to data portability — you can ask for your data in a structured, machine-readable format.
• Right to object — you can object to processing based on legitimate interests.
• Rights related to automated decision-making — we do not carry out any automated profiling or decision-making that produces legal or similarly significant effects.

To exercise any of these rights, contact us at contact@elite-shine.uk. We will respond within one calendar month. We may need to verify your identity before processing your request.

7. Cookies

Our website uses only the following cookies:

• Session / authentication cookies — used if you log in to your account. These are strictly necessary and expire when you close your browser or log out.
• Stripe.js cookies — Stripe sets cookies to help detect and prevent fraud. These are set by Stripe’s scripts and are covered by Stripe’s privacy policy.

We do not use analytics cookies, advertising cookies, or any form of tracking cookies.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data, including:

• All data in transit is encrypted using HTTPS (TLS).
• Passwords are stored using industry-standard hashing algorithms (ASP.NET Core Identity); we cannot read your password.
• Card data never passes through our servers - it is submitted directly to Stripe over an encrypted connection.
• Access to booking data is restricted to authorised staff only.

Despite these measures, no system is completely secure. If you believe your data has been compromised, please contact us immediately at contact@elite-shine.uk.

9. Transfers Outside the UK

Some of our third-party processors (Stripe, SendGrid) operate servers in the United States. These transfers are made under the UK International Data Transfer Agreement (IDTA) or equivalent Standard Contractual Clauses, ensuring your data receives a level of protection equivalent to that required under UK GDPR.

10. Children’s Privacy

Our online booking service is intended for use by people aged 16 and over. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this privacy policy from time to time. When we make material changes we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our booking service after changes are posted constitutes acceptance of the updated policy.

12. How to Complain

If you are unhappy with how we handle your personal data, please contact us first at contact@elite-shine.uk and we will do our best to resolve your concern.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):